Photo: Mondo Mascots/Twitter
Mascots are a full-on cultural obsession in Japan. Nail salons, tourism agencies, rock bands, police stations, film festivals, car dealerships and more tout their own cartoonish characters — known as yuru-kyara — in the name of entertainment and self-promotion.
Sanpuku real estate agency’s mascot, Madori-kun, is a wrestler with a studio apartment floorplan for a face. Donning black briefs and a spandex bodysuit, Madori-kun has faced a few beatdowns in the ring and there are pictures to prove it.
Photo: Mondo Mascots/Twitter
While the idea behind the mascot design is incredibly creative, the floorplan itself is total garbage. It lacks a toilet, kitchen, closet space — not to mention that awkward nose hallway leading to nowhere. As a studio dweller myself, I would advise against such an inefficient layout.
And if I had to place a bet on a fight between Madori-kun and Japan’s most infamous mascot, Chiitan (a badly-behaved “0-year-old fairy baby”), I would pick the genderless otter any day of the week. Madori-kun just doesn’t seem like he has the fighting spirit in him. He’s a floorplan, after all.
